I never imagined writing a blog post
on whether or not to ‘tweet’, but, as Twitter
continues to grow, it’s a
question more and more individuals and businesses alike are asking themselves.
It’s hard to believe that Twitter, which now reports over 100 million active
users and more than 350 billion tweets per day, launched just over five years
If you follow us (@ReloTrans) on
Twitter you will see that we have about 150 followers, which in the Twitter
universe is extremely low. But, our numbers continue to grow, so we remain
optimistic of its potential long-term value both in terms of brand exposure and
also potentially customer service. After all, according to Pew Internet
Research, 13% of online adults are using Twitter – a percentage that rose 5%
from only 8% in just six months. And, during that same time period, use of
Twitter amongst adults 25-34 more than doubled from 7% to 19% and it rose from
8% to 14% with adults 35-44.
While I was, like many, skeptical of
this online medium at first, a marketing friend of mine encouraged me to create
a Twitter account for my company. As first, I protested saying that I didn’t
have the time or knowledge to tweet each day and also that our industry wasn’t
really engaged in social media. After a lot of additional discussion, I finally
gave in and ReloTrans was on Twitter. As I began I was tweeting once a day or
maybe twice and I maintained a laser focus on what I felt would be resources or
articles auto transportation specialists would find relevant. After scouring
the Internet regularly, I realized that there wasn’t that much regular news, so
I began expanding my daily reads to include information about travel and
transportation at large and then also the larger market of relocation and human
resources. Today, I begin each weekday morning with a cup of coffee and a scan
of several leading online sites that provide free content. When I find
something relevant to the industry, managers, small business executives, or the
community at large, I tweet it. It also educates me as I read each of the
articles prior to posting. And, in addition to sharing it on Twitter, it feeds
through to my personal LinkedIn account and it could feed automatically to our corporate
Facebook page as well.
What has been most surprising to me
is how easy it is. We use a free tool to schedule and send messages and through
that tool, Hootsuite, I can schedule and post to Twitter, Facebook and
LinkedIn. And, through sites like Mashable, I can stay on top of the current
trends and continue my education about the world of Twitter.
While we haven’t been able to
directly link any new business to using Twitter, I have found it to be a valuable
tool, not only to serve as a resource to our industry, but also an internal
resource as I have shared many of the articles I found while looking for
content for our Twitter account with our internal team.
Looking to get started on Twitter,
check out the Twitter blog and also the Mashable how to guide.